Week 6 2D

Today,


We looked at Design Perspectives.

Draft 2 headline designs for the student exhibition based on: 

Title: Ten Squared (written numerically) 

Tagline: Art from the Hotlands

Design 01: Design in a style that appeals to a design Industry client  

Design 02: Design in a style that appeals to a non-profit arts organization 

Then draft your 2 designs in Illustrator or Photoshop if you have time 

Incorporate the TAGLINE into both designs

Using a scale of 1 – 10, each group assigns a quantitative rating for all the designs, based on the criteria below 

1.  Accuracy in addressing the brief

2.  Immediate visual appeal 

3.  Cross generational appeal

4.  Artistic depth

Changing Perspectives

Warwick:

Accuracy in addressing the brief - 6

Immediate visual appeal – 4.8

Cross generational appeal - 3

Suitability for print – 2.8  

Suitability for web - 4

Monochromatic suitability -

Simplicity – 3.3

Sunita:

Accuracy in addressing the brief – 5.3

Immediate visual appeal - 5

Cross generational appeal – 4.6

Suitability for print – 2.8

Suitability for web – 5.8

Monochromatic suitability – 1.8

Simplicity – 4.3

Rachel:

Accuracy in addressing the brief – 6.3

Immediate visual appeal – 6.5

Cross generational appeal – 6.6

Suitability for print – 8.3

Suitability for web - 9

Monochromatic suitability – 9.1

Simplicity - 9

Josie:

Accuracy in addressing the brief – 3.5

Immediate visual appeal – 3.8

Cross generational appeal – 3.8

Suitability for print - 2

Suitability for web – 4.1

Monochromatic suitability - 1

Simplicity – 3.3

Kath:

Accuracy in addressing the brief – 5.3

Immediate visual appeal – 4.5

Cross generational appeal – 3.6

Suitability for print - 2

Suitability for web – 3.1

Monochromatic suitability – 1.5

Simplicity – 3.3

Maha:

Accuracy in addressing the brief – 5.5

Immediate visual appeal - 4.5

Cross generational appeal – 5.8

Suitability for print – 5.5

Suitability for web – 5.6

Monochromatic suitability – 7.3

Simplicity – 5.5

Mark:

Accuracy in addressing the brief – 6.1

Immediate visual appeal – 5.1

Cross generational appeal – 5.8

Suitability for print – 6.8

Suitability for web – 7.3

Monochromatic suitability - 6

Simplicity – 6.6

I Liked everyones ideas, they all needed more work as we only had 15 minutes to do the headline. 

I found this video :




I thought this video was great in showing how things can be laid out with text and vectors. This will be helpful when creating our headline properly as it will give us ideas about the text and pictures we could use for "ART FROM THE HOTLANDS" .  I have never used coral draw but I followed it quite easily and as I watched I translated to illustrator language. 

OVER AND OUT!